Jeff Walters is a Partner at True North Companies and is responsible for deal underwriting and operational activities. His core competencies are focused on assisting portfolio companies in business strategy, brand strategy, and sales & marketing. In roles ranging from entrepreneur to professional investor, Jeff has built brands and businesses throughout his career.
Jeff began working with True North Companies in 2007 and has been actively involved on the boards of Mollen Immunization Clinics, Passport Health and Anmark. Jeff has played a lead role in building True North’s portfolio companies and has helped create value through strategy development, brand building, sales & marketing, technology development, customer-oriented financial analysis, and product development, among other roles.
Prior to his involvement with True North, Jeff was an entrepreneur in the online marketing and cloud computing industries, successfully co-founding two major international companies, Targetbase and Intrasight. Targetbase was a pioneering marketing automation firm known for its strengths in business analysis and creative solutions for connecting consumers and brands. After building the business to over $60mm in revenues, Targetbase was sold to Omnicom (NYSE: OMC) in 1999.
Jeff co-founded Intrasight with David Tedesco in 2001. Intrasight was an early cloud computing firm that combined vertical industry marketing solutions with a SaaS platform for cross channel marketing. In 2007, Intrasight was sold to a venture backed company that today operates as ClickSquared.
Throughout Jeff’s career he has developed brand, marketing and digital marketing strategies and capabilities for a diverse collection of global organizations and over 300 brands including Microsoft, Nestle, IBM, Volkswagen, HP, Jack Daniel’s, Coca-Cola, HomeAway, Kraft Foods, Molson Coors, nasair, Marriott and the state of Hawaii.
In addition to his role as a catalyst for brands and businesses, Jeff has helped form, govern and/or grow a variety of non-profit and academic organizations including the Marketing Science Institute (MSI), TiE, University of Georgia, Arizona State University and Thunderbird School of Global Management. Foremost among his published works is the ANA commissioned 1997 book “Measuring Brand Communication ROI” co-authored with Don E. Schultz Ph.D., considered the father of integrated marketing.
Jeff earned a bachelor’s degree in Marketing from Valdosta State University and a Masters in Marketing Research from the University of Georgia. When not outfitting businesses with innovative strategies elsewhere in the world, Jeff is likely to be found roaming the Rocky Mountain West, fly rod in hand, from his base in Scottsdale, AZ.