Jeff Walters is a Partner at Outlier responsible for the development, acquisition and management of its brands. His core competencies include leading portfolio company business strategy, brand strategy, product development, analytics, sales and marketing. Jeff has been with Outlier since its inception and has been actively involved on the boards of Mollen Immunization Clinics, Passport Health, Anmark, Realty Executives International and Fun Brands. In roles ranging from entrepreneur to investor and board director, Jeff has built brands and businesses throughout his career.
Prior to his involvement with Outlier, Jeff was an entrepreneur in the online marketing and cloud computing industries, successfully co-founding two pioneering, international firms among the first to truly “market with data” – Targetbase and Intrasight.
Targetbase is a pioneering marketing automation firm known for its strengths in business analysis and creative solutions for connecting consumers and brands. After building the business to over $60M in revenues, Targetbase was sold to Omnicom (NYSE: OMC) in 1999.
Co-founded with David Tedesco in 2001, Intrasight was an early cloud computing firm that combined vertical industry marketing solutions with a SaaS platform for cross-channel marketing. In 2007, Intrasight was sold to a venture-backed company that today operates as Zeta Global.
Throughout Jeff’s career he has developed brand, marketing and digital marketing strategies and capabilities for a diverse collection of global organizations and over 300 brands including Microsoft, Nestle, IBM, Volkswagen, HP, Jack Daniel’s, Coca-Cola, HomeAway, Kraft Heinz, Molson Coors, Caesars Entertainment, flynas, Marriott and the state of Hawaii.
In addition to his role as a catalyst for brands and businesses, Jeff has helped form, govern and/or grow a variety of nonprofit and academic organizations including the Marketing Science Institute (MSI), TiE, University of Georgia, Arizona State University, Thunderbird School of Global Management and AZIMA (Arizona Innovation Marketing Association). Foremost among his published works is the ANA commissioned 1997 book “Measuring Brand Communication ROI” co-authored with Don E. Schultz Ph.D., considered the father of integrated marketing.
Jeff earned his Bachelor of Arts in Marketing from Valdosta State University and a Masters in Marketing Research from the University of Georgia. When not outfitting businesses with innovative strategies elsewhere in the world, Jeff is likely to be found roaming the Rocky Mountain West, fly rod in hand, from his bases in Scottsdale, AZ and Ketchum, ID.